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Since 1981, SYNERGISTICS Research Corporation has been the leading provider of syndicated consumer and small business marketing research intelligence for the financial services industry. We specialize in examining timely issues related to credit cards, debit cards, prepaid cards, checking and transaction accounts, loan and home equity credit products, savings and investments, and insurance, as well as delivery systems including branches, telephone call centers, direct mail, ATMs, and online banking and innovations.

 


THE FUTURE OF DEBIT CARD PROGRAMS

  • Impact of New Regulations
  • Pricing; Rewards and Value-Added Services
  • Contactless and Product Innovations                                            
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     Key Finding from Previous SYNERGISTICS Research: In 2011, most debit card users did not pay a fee to use their debit card. What impact would new changes in debit card pricing have on debit card usage?