About Phoenix Synergistics

Since 1981, SYNERGISTICS Research Corporation has been the leading provider of syndicated consumer and small business marketing research intelligence for the financial services industry. Our shared-cost research represents a cost-effective and time-efficient way to obtain current survey research data, interpretation, and strategic analysis. SYNERGISTICS integrated package of research and strategic analysis, combined with our extensive experience in the financial services area, can help you market competitive and profitable products, services, and systems. In 2016 SYNERGISTICS merged with Phoenix Marketing International and is now known as Phoenix Synergistics.

Phoenix Synergistics clients include the 50 largest banks, credit unions, payment issuers, acquirers, processors, merchants, card organizations, retailers, insurance companies, brokerage firms, mutual fund companies, and other organizations in the financial services industry.  More than 500 financial services projects on both consumer and corporate topics have been conducted over the last 35 years.

Each year, multi-sponsor studies are conducted covering the latest issues in the following major areas:

  • Canadian Market
  • Channels
  • Consumer Credit
  • Investments & Insurance
  • Payments
  • Segments
  • Small Business
  • Transaction Accounts

Specific survey topics and issues are evaluated immediately prior to the development of the project proposal. This ensures that Phoenix Synergistics studies reflect relevant up-to-the-minute and late-breaking issues important to your organization.

Number of research projects completed

501