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Since 1981, SYNERGISTICS Research Corporation has been the leading provider of syndicated consumer and small business marketing research intelligence for the financial services industry. We specialize in examining timely issues related to credit cards, debit cards, prepaid cards, checking and transaction accounts, loan and home equity credit products, savings and investments, and insurance, as well as delivery systems including branches, telephone call centers, direct mail, ATMs, and online banking and innovations.

 


Relationship Strategies for Checking Accounts

  • Relationship Building and Onboarding
  • Cross-selling and Relationship Pricing
  • Packages and Product Bundles                             


    Key Finding from Previous SYNERGISTICS Research: Online banking and debit cards are the two most important non-pricing related checking account features. These are followed by direct deposit and online bill payment.