Marrying mobile apps and rewards is a rewarding combination, according to a recent survey by Phoenix SYNERGISTICS entitled, Revitalizing Reward Programs. Each of the five reward-oriented mobile apps tested was rated as valuable by more than six in ten respondents. In general, younger consumers and those with higher household income are more likely to find value in these types of apps. Additionally, four in ten say the availability of these types of mobile apps for managing rewards would encourage them to choose one provider’s reward program over another, with this being more prevalent among younger respondents (ages 18 to 49).
These are among the findings from Phoenix SYNERGISTICS study, Revitalizing Reward Programs, featuring online interviews with 1,000 consumers age 18 or older. This study evaluates the consumer perspective on reward programs for financial services including credit and debit cards and checking. It examines reaction to pricing, custom reward programs, and combined reward programs