For financial services providers, the small business market is big business. The market is large encompassing more than 25 million small businesses with financial needs that span both the business and household side of the relationship. In 1983, SYNERGISTICS was the first major research company to report that, when needed, credit services are critical to the survival of small businesses, but they are not necessarily the calling card of the relationship. Checking or transaction products and services can be just as important for the day-to-day operations of small businesses. Since that first report in 1983, SYNERGISTICS has conducted projects evaluating a wide variety of small business topics. Relationship management, cards and payments, channel strategies, and women small business owners are just a few of the many small business studies conducted by SYNERGISTICS.