SYNERGISTICS Research Celebrates 35th Anniversary

SYNERGISTICS Research Celebrates 35th Anniversary

35th Tweet

SYNERGISTICS Research Corp., an industry leader in financial services marketing research, announces its 35th anniversary.  Founded April 1, 1981, by William O. Adcock and Anne M. Moore, the company is now jointly owned by William H. McCracken, CEO, and Genie M. Driskill, COO.  The current SYNERGISTICS team of professionals, including executives and support staff, have been with the company an average of 19 years and bring a wealth of knowledge and expertise to the company and its clients.  Our more than 100 clients include the 25 largest banks, other major banks and thrifts, card organizations, insurance companies, brokerage firms, mutual fund companies, retailers, and FinTech companies, as well as other organizations in the financial services industry.

SYNERGISTICS is the leading provider of syndicated consumer and small business marketing research intelligence for the financial services industry.  Our shared-cost or syndicated research represents a cost-effective and time-efficient way for clients to obtain current survey research data, interpretation, and strategic analysis.  SYNERGISTICS provides an integrated package of survey research and strategic analysis, combined with our extensive experience in the financial services area, to assist our clients with developing, designing, and marketing competitive and profitable financial products, services, and systems.  More than 500 financial services projects on both consumer and small business topics have been conducted over the last 35 years.  SYNERGISTICS conducts an average of 16 multi-sponsor studies annually on traditional and innovative topics in the areas of transaction accounts, credit, card products, payments, branches and other delivery channels, investments and insurance, as well as segmentation studies exploring the small business market, Hispanics, mass affluent consumers, and generational segments such as Millennials, Gen X and Baby Boomers.  SYNERGISTICS flagship project, The Home Equity Lending Monitor was launched in 2001 to track important issues in the continually changing home equity lending market and is unique in the industry.  At the request of clients, The Mortgage Market Monitor, a companion project, was launched in 2016.  Since its founding, SYNERGISTICS has gone on to conduct a number of studies in the Canadian market covering areas such as card products, channels, payments, and students and recent graduates.

Designed to provide actionable information and recommendations, each of our studies includes an executive summary, a concise summary of strategic insights, and an extensive analysis of the survey data.  SYNERGISTICS also invites clients to join a teleconference discussing findings and recommendations at the end of most projects.  Custom research services are also available to assist clients with customer satisfaction, brand and advertising awareness, product design, positioning strategies, identifying target markets, and optimizing delivery systems.


For information about SYNERGISTICS contact Genie M. Driskill, COO/SVP-Research, or William H. McCracken, CEO, SYNERGISTICS, 3091 Governors Lake Dr., Suite 520, Norcross, GA 30071. Tel: (800) 423-4229 or (404) 237-3373 ¨ Fax: (404) 237-6470 ¨ Email: ¨ Website: